Lexus: Cards Tv Spot
New Lexus commercial continues the ?behind every detail, there?s a detail??? marketing campaign and for its ES vehicle features the work of Bryan Berg, a Guinness World Record holder for card stacking....
View ArticleLexus Dark Ride: Digital Experience
Lexus has just launched a new interactive action experience called: Dark Ride to help promote their newest model, the Lexus CT200h hybrid. The website contains cutting edge technology like user...
View ArticleCinePrint: Lexus ES Interactive Video Print Ad
After doing a double take on this interactive print ad, I’m asking myself is this the world’s coolest and perhaps most innovative print ad or is the actually the complete opposite? My gut reaction is...
View ArticleLexus: First Life-Sized, Real-Time Video Game
This is a very cool use of projection mapping from Lexus, Italy. To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1...
View ArticleLexus STROBE Project: Art Motion Installation
Check out ‘STROBE’ the latest instalment in the Lexus ‘Amazing in Motion’ series. Lexus have created the series of online videos to showcase their imagination and creativity. STROBE features stunt men...
View ArticleThe Lexus Hoverboard: A New Content Series
Well if this isn’t the single best hype video I’ve ever seen, I sure can’t remember what beats it. Thrown to the internet just a few days ago, so if you’ve been in Cannes, you probably missed it, and...
View ArticleLexus Hoverboard Skate Park Demo Video
Lexus has finally released the much awaited “Hoverboard” video, part of their “Amazing In Motion” content series that’s been building up to this crescendo. And damn, it looks good. I think the hype...
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